“If you were born in September, it’s pretty safe to assume that your parents started their new year with a bang.” Are originators getting a “bang for their buck” when it comes to marketing to real estate agents? “Rob, have you heard that 20 percent of real estate agents account for 80 percent of transactions? And that most loan officers are calling on the 80 percent of real estate agents who hardly do any business?” Yes, I have. I’ve even heard worse: that 70 percent of agents don’t close any deals. I can’t verify that, but I can recommend three things. First, make sure that the time and energy you or your staff are spending is focused on courting agents who actually do transactions. Second, skim through the NAR website, as it is chockful of statistics that will help you. Third, the St. Louis Fed does a bang up job with stats, including the number of active listings… so let’s see… 900,000 listings and 1.6 million real estate agents… (Today’s podcast is found here and this week’s is sponsored by Stavvy. Moving real estate beyond paper documents. Stavvy is the digital platform that helps real estate professionals grow their business and ditch the paper process. Book a demo today! Hear an interview with Gallus Insight’s Augie Del Rio on his love for data and how his entrepreneurial spirit was cultivated from a young age in Mexico.) Lender and Broker Software, Services, and Loan Programs The best mortgage CRM is the one you’ll actually use… If your CRM isn’t making your life easier, making you more money or giving you the gift of time by automating tedious admin tasks then what’s the point? Aidium Mortgage CRM is built for the loan officer and embraced by the enterprise. Why? It’s got a complete Reporting Suite to measure personal and team performance over time. Does your CRM have 24/7 phone, chat, and email support? Aidium does. How about a Marketing Suite? Lead and Referral management? Pre-built email/SMS series. Start asking yourself if your CRM is actually working for you, or if it’s just another valueless expense. I want to see why Top-Performers trust Aidium.