Chicago (PRWEB) June 27, 2013
hybris, the worlds fastest-expanding commerce platform provider ranked leader by both principal analyst firms, nowadays announced that it will partner with Responsys Inc. (Nasdaq: MKTG), a advertising cloud application and services leader, to supply new e-commerce connected attributes for targeted advertising and marketing campaigns. Accessible on the hybris Extend marketplace, the integration will also give marketers with the capacity to far better handle relationships across a number of channels. This is an increasingly important requirement as shoppers anticipate far more than ever to be able to seamlessly interact via any touchpoint online, mobile, call centre or sales representative.

The integration among Responsys and hybris Commerce Suite gives new commerce features and functionalities, such as:
New omni-channel commerce connected attributes for targeted advertising and marketing campaigns to enable a lot more strategic marketing segmentation and decisions 
A customisable management console, providing a toolset for administrators to handle and schedule the integration of hybris information to Responsys, accelerating time to value for customers
The ability to automatically set and provide user preferences and adjustments in on the web client records, seamlessly integrating with the most current data in Responsys
These capabilities supply organizations with pre-constructed integration from two marketplace leading companies.

Consumers expectations are evolving radically and they can now select which advertising messages they get, when, exactly where, and from whom, explained Steve Krause, Senior Vice President of Product Management, Responsys. To address these changing demands, the ideal advertising businesses in the globe are reshaping their entire strategies and marketing mix towards on-line and connection-primarily based advertising. Theyre employing technology not only to extend attain, but also to construct lasting, individual relationships with buyers.

The integration of hybris Commerce Suite with Responsys allows marketers to take this approach to the subsequent level, continued Patrick Finn, Vice President of Channels, Americas at hybris. It provides them with a ideal in class commerce suite which will optimize the execution of their marketing and advertising campaigns, maximize their achievement and in the end give a highly relevant and seamless interaction with the customer on each and every touch point, each and every time.

We are quite pleased to have Responsys as the newest partner in our hybris Extend companion ecosystem”, concluded Finn. The business provides a very best in class marketing and advertising platform, and this integration will additional accelerate time to value for hybris clients.”

The integration of hybris Commerce Suite with Responsys was carried out in conjunction with certified hybris partner Pragiti, a consulting and technologies services firm delivering hybris primarily based e-commerce options to the global markets.

On-line companies running on hybris have currently demonstrated their strategic foresight they already use the very best omni-channel Commerce remedy to engage with their clients. The hybris integration with Responsys will now extend that engagement by allowing them to seamlessly execute personalized marketing and advertising campaigns across all digital channels. Pragiti is content to be the partner to allow this integration, stated Praveen Pahwa, Founder & CEO at Pragiti.

About hybris
hybris assists companies on every single continent sell a lot more goods, services and digital content by means of each and every touchpoint, channel and device. hybris delivers “OmniCommerce”: state-of-the-art master information management and unified commerce processes that give a organization a single view of its buyers, items and orders, and its clients a single view of the company. hybris’ omni-channel application is constructed on a single platform, primarily based on open standards, that is agile to help limitless innovation, effective to drive the best TCO, and scalable and extensible to be the final commerce platform organizations will ever need. Both principal industry analyst firms rank hybris as a leader and list its commerce platform amongst the top two or three in the marketplace. The identical software is offered on-premise, on-demand and managed hosted, providing merchants of all sizes maximum flexibility. Over 500 firms have chosen hybris, which includes international B2B web sites W.W.Grainger, Rexel, Basic Electric, Thomson Reuters and 3M as properly as consumer brands ToysRUs, Metro, Bridgestone, P&G, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce. For a lot more information, pay a visit to http://www.hybris.com

About Responsys
Responsys (NASDAQ: MKTG) is a top marketing cloud computer software and services business. Our mission is to enable the smartest advertising and marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing and advertising Cloud to handle their digital relationships and deliver the proper advertising and marketing to their buyers across e mail, mobile, social, display and the net. Our buyers achieve competitive advantage by means of the automation, individualization, and coordination of cross-channel advertising interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices all through the planet. For a lot more details about Responsys, pay a visit to responsys.com.