A while back I parked my car outside a government office building in Sacramento. “Sir, you can’t park here,” said a cop. “This is where our politicians work.” “Don’t worry, I’ve locked it.” Here at the Banner Bank sales conference in Vancouver, someone suggested that if it weren’t for the presidential election (don’t expect to have an answer the day after) or Israel, the mainstream press would have nothing to talk about. Remember the “old days” when a winner would be declared election night? It appears that we won’t have an answer the morning after the election, or for days, with perhaps the winner being the legal world as lawyers figure it out. (Today’s podcast can be found here, and this week’s is sponsored by Aidium. Aidium’s AI Lead Prioritization alerts you months ahead of traditional triggers and lead scoring, like X-ray vision for your leads. Aidium Intelligence uses AI to analyze 5,000+ vivid consumer behavior data points, and your CRM data to determine which of your leads are most ready to transact. Hear an interview with Finlocker’s Brian Vieaux on why outsourcing should be considered a beneficial switch to variable costs that will help enterprises over market cycles.) Lender and Broker Software, Services, and Products “I love how long it takes for me to learn my marketing software.” Ever heard a loan officer say something like this? We haven’t either. That’s why the folks at Aduvo created a truly set-it-and-forget-it marketing automation system that quickly transforms hidden opportunities in your database into closed loans. Aduvo simplifies mortgage marketing with all the tools you need and none of the ones you don’t. It grows your business by delivering fresh marketing content and loan status updates to your contacts, delighting them in the process. Unlike other marketing systems, Aduvo doesn’t require lengthy training and integration: it can be deployed in just 15 minutes and syncs quickly with most loan origination systems. Finally, a marketing platform that’s designed so you don’t have to keep checking on marketing. See for yourself why loan officers and lenders are signing up for Aduvo by booking a quick demo today.